6 Packaging Design Fails That Drive Customers Away

Attractive packaging easily captures customer attention and drives sales. It not only helps you make your product packaging stand out but also creates a stronger brand identity in a competitive marketplace. Packaging designs highly impact customer perception and purchasing decisions.

If your packaging design is common, outdated, and simple, customers do not want to purchase from your brand. So, you should come up with the latest packaging design ideas that urge customers to buy your product.

Let us show you 6 packaging design fails that you should avoid while designing your brand packaging.

1. Unclear Communication:

Poor communication on packaging confuses customers and it’s quite hard for them to finalise their buying decisions. Communication plays a vital role in convincing your customers to buy your product.

Also, it helps them to get an idea about your brand and product information. To avoid this mistake, make sure that you add all product details, and use proper fonts and clear visuals.

2. Uninspired Designs:

Boring and generic packaging lets your customers away and minimise your brand sales to a larger extent. Uninspired designs fail to catch customers’ attention and don’t showcase your brand identity.

To avoid this, try to come up with the latest and inspiring packaging designs that would help you get a competitive advantage over your competitors. Avoid using simple layouts and common colour schemes.

3. Functionality Issues:

Packaging that is difficult to open or use can frustrate your customers. Also, it leaves a negative impression on your customers. Flimsy materials, awkward shapes, and confusing closures can make your packaging design cheap.

Try to avoid using flimsy materials, go for trending or easy-to-open shapes, and use easy-to-open/ use closures that won’t confuse your customers.

4. Poor Quality & Inconsistency:

It’s one of the most common packaging design fails that drive your customers away. Inconsistent branding and low-quality printing/ packaging materials can damage your brand perception.

Also, poor-quality packaging can make your product appear cheap and unreliable. Before designing your brand packaging, make sure that you are using consistent branding elements and go for quality printing.

5. Target Market Mismatch:

Packaging design that does not resonate with your target audience and market can be a major turnoff for your brand. How can you make your packaging design successful and drive sales when packaging design is inappropriate for your target audience?

So, while designing your brand packaging, do not forget to consider your target audience’s demographics, needs, and preferences.

6. Wasteful Packaging:

Almost, 87% of customers are concerned about the social and environmental impact of product packaging when they are going to purchase any product. Non-sustainable packaging choices won’t help you grow your brand, target eco-conscious customers, and get a competitive advantage.

By using eco-friendly materials to imprint sustainability messages onto product packaging, you can target eco-conscious customers and boost sales.

Conclusion:

Alluring and stylish packaging design is a powerful tool for attracting customers and building brand loyalty. By avoiding these common mistakes, you can create packaging that effectively communicates your brand identity, protects your product, and resonates with your target audience. Remember, first impressions matter, so make sure your packaging design sends the right message and don’t let your customers confused.